PastureMap is a software platform developed by entrepreneur Christine Su that enables farmers and ranchers to raise climate-friendly animals. This software ensures regenerative agriculture by promoting strategic grazing to keep track of herd information and document grass and soil health. Given the increasing annual average beef consumption amongst Americans, PastureMap strives not only to improve farming practices that minimize the environmental impact of beef consumption but also to provide the ranchers with a competitive advantage amongst consumers. This article takes a deeper look into Su’s journey and the inspiration behind PastureMap. Photo Credits: Pasturemap