Young people across the globe are using TikTok to create educational content about environmental justice. TikTok’s algorithm curates the user’s For You Page (FYP) from the videos they watch, like, and comment on. This helps users with similar interests form communities within the app. Using this process, young creators are creating a subculture on TikTok focused on intersectional environmentalism, pointing out whitewashing and oppression within the climate activism field. They post videos about environmental issues they are passionate about while advocating for more diversity in the activist community. For example, TikTok creator Zahra Biabani combines online trends with optimistic eco-news and educational climate-related content. Sometimes, content creators in these communities struggle to expand their content’s reach due to TikTok’s algorithm favoring videos that do not address social inequalities. However, these groups are building a strong voice and valuable friendships through the app.
