Environmental activist Leah Thomas discusses her experience going viral in May of 2020, when she posted on Instagram calling for solidarity between the environmental movement and Black Lives Matter. Her graphic outlined a vision of “Intersectional Environmentalism” – an approach to advocacy that centers people as well as the planet, acting upon the interconnectedness of injustice and confronting social inequity. Thomas reflects upon the post’s rapid virality and the power that social media has to build movements and motivate collective action. She emphasizes the potential for social media-driven knowledge and empowerment, while showing the power that individuals have to inspire change. Photo Credit: Cher Martinez
