Jaylyn Gough, a Diné outdoors woman, is addressing and changing colonial narratives of the outdoor industry. In 2017, Gough launched Native Women’s Wilderness. What began as a platform for Native girls and women to share photos of their outdoor experience has since morphed into a movement. One of Native Women’s Wilderness’ key initiatives is growing awareness around whose land is being explored and addressing the exclusivity and white centric culture of the outdoor industry. One idea is a symbolic reclaiming of the ancestral Paiute trade route, today known as the 210-mile John Muir Trail. Gough is optimistic that the shift towards reconciliation of the genocidal history of the United States can begin with the outdoor industry. Photo credit: Jayme Moye