Shell Advert: “Renewables Are Unreliable, Like Women”

This humorous analysis illustrates not just the greenwashing inherent in Shell’s 2015 advert on natural gas, but also underlines the ways in which it heavily relies on antiquated gender stereotypes. It portrays renewable energies as unreliable and in dire need of a strong partner (enter natural gas). Not only is the portrayal of renewable energies as unreliable not up to date, the suggestion of natural gas as a “clean” alternative to other fossil fuels openly ignores its negative climate impacts. Photo Credit: Shell