Isela Gonzalez, director of Alianza Sierra Madre, uses civic activism to fight for political change as a way to confront the vested economic interests of not only big corporations, but also narco-gangs and corrupt politicians, that violate indigenous land rights. In a country that is painted in violence, with assassinations as an answer to those who have a different vision than governmental or corporate agendas, standing up for environmental and social causes come with serious risks. Often facing threats to her life, which has resulted in armed guards, panic buttons and crisis training, Gonzalez is staunch in her battle to defend the Tarahumara’s rights. The three tribes who live among the pine-oak forests of the Sierra Madre have a worldview that sees themselves as part of the land and it was this, as well as their way of life, that inspired her to refocus the direction of Alianza Sierra Madre on indigenous rights as the frontline for environmental protection. Photo credit: Thom Pierce for The Guardian.