Namibia

In the informal settlement of Otjomuise, bordering the Namibian capital Windhoek, a group of local women have established The Sew Good Namibia project. The women use donated fabric and other surplus materials from interior design stores, which would otherwise result in polluting and non-biodegradable waste, and upcycle the materials into remodeled home furnishings. As their customer base grows, they are generating new incomes in an economically disadvantaged area, improving sewing skills, spreading waste awareness in the community, and enabling women to engage with traditional crafts and patterns. Another key goal of the group is to influence local Namibian consumer attitudes through social media and advocacy towards more sustainable and conscious buying.