The Women’s Initiative the Gambia (WIG), established by women, is leading the way in reusing, recycling, and upcycling waste. WIG representatives like Isatou Ceesay, aim to combine environmental education with skills to make marketable products, not only from trash, but also traditional crafts such as bead-making.  This provides income opportunities to women while addressing the rising environmental issues caused by the increasing waste pollution in Gambia. The generated income is helping participants invest their money back into their families and children’s education. WIG is currently working with four communities by training apprentices and teaching locals the importance of waste separation, recycling of plastics, and environmental conservation.