Sustainable Style, Powered By Women: Ending Fast Fashion’s Reign
Behind the expressive and creative fashion industry lies a dark secret: it is one of the most environmentally damaging industries, often exploiting women through underpaid jobs and unsafe workspaces. However, many women have been leading the ethical fashion movement, bringing about positive changes in the industry. Lisa Folawiyo from Nigeria is one of them. Moving away from fast fashion, she focuses on using leftover fabric to design modern clothes with traditional African prints in a more sustainable way. Stella McCartney is another pioneer, creating sustainable and cruelty-free collections using recycled and plant-based materials. McCartney also strives to improve transparency in the industry. In addition to environmentally conscious designers, female consumers play a major role in the ethical fashion movement, as they make up over 85% of the consumer base. Their choices represent the kind of world they wish to live in.